Beauty Marketing: Friend or Foe

“Mirror mirror on the wall. Who’s the fairest of them all?” From a young age, girls are reminded how important looks are. Whether it is a Disney movie, fashionable clothing or even young girls in pageants, we are programmed into thinking looks are not just important, but critical in finding a partner or even jobs. This way of thinking manifests into an intense focus on vanity, resulting spending hundreds, if not thousands of dollars on perfecting the look.

But feeding this need comes at a cost. Not just to our self-esteem, but also to the supply chain. The beauty industry is…